The Kirandt Group

COMPETITIVE INTELLIGENCE SERVICES

Important notes: These services are provided exclusively to only one client in a market. Minimum length contracts are required.

Competitor Direct Mail Evaluation Services

A highly structured intelligence program designed to make you as knowledgeable of your competitors’ direct mail programs as they are. Specific “player profiles” are designed that reflect your targeted player types and desired theoretical worth. Test accounts are established and our experienced evaluators conduct gaming sessions that manipulate the accounts to meet the parameters of these profiles. The resulting mail offers, emails and any other direct marketing efforts are then collected, documented and analyzed quickly and concisely; giving you a window into your competitors’ programs.

Competitor ReinvestmentStudies

Compete more intelligently when you know exactly what and how much your competitors’ reinvest in your targeted players. This evaluation of your competitors’ comp systems is conducted in conjunction with our Direct Mail Evaluation Services.

Competitor Event Calendars

Forecast business with every possible tool available to you. Kirandt evaluators collect all public information and make regular inquiries to your competitors’ properties to assemble a comprehensive calendar of promotions and events you will use as a routine and reliable reference source.

Note: When this service is contracted in conjunction with Kirandt’s Direct Mail Evaluation services, private player party information will be included in the calendars.

Competitor Property Dossiers

Have at your fingertips, a current and comprehensive dossier on the competition’s property and facilities. Know when your competition is making strategic moves that may affect your revenues. This comprehensive tool allows your management team to be experts on the competition in every department. You will know what your players have to choose from when they make decisions about where to spend their gambling dollars. Our experts research, gather and assemble field information from your competitors’ properties; creating a reportyou will refer to continually.